We really enjoyed stopping by 20 De Boers Dr. and hearing how your team actually runs day to day. Everything on the next few pages came out of that conversation, built around what we saw and heard, not a generic template.
We're a marketing agency first. The work is the same work any good agency does, getting you found, getting you leads, turning interest into booked customers. The difference is we build and run real AI underneath all of it, which is what lets us do work that normally costs three or four times as much, for a lot less, without cutting corners. Think close to what you'd get from a full-time hire dedicated to this, at a fraction of a single salary.
Everything from here is built from that visit plus our own research, your website, your reviews, your public footprint, not yet a full sit-down on your specific goals. Think of it as a preview of how we think, not the ceiling of what we can do. Meta and Google ad management, lead capture systems, custom dashboards, and bespoke internal software are all things we build regularly, we just don't like guessing at solutions to problems we haven't actually heard from you.
Family dentistry in North York since 2008, out of the Domo Building on De Boers Dr., with a genuinely wide range of care under one roof: cosmetic work, Invisalign, implants, root canals, dentures, and direct billing for CDCP.
That reputation took years to earn. Everything on the next few pages is about making sure more people actually find it, before they book with someone else.
When someone asks ChatGPT or Google's AI Overview who to book with, the answer isn't pulled from a map pin. It's built from detailed, specific content already sitting on a website, the kind that tells AI exactly who you are and why you're worth recommending.
Right now your site is fairly light on that kind of detail, so AI has less to work with for you than it does for a few nearby practices with more built-out pages. That's not a reputation problem, it's an information problem, and it's a fixable one.
Closed Sundays and Mondays, and done as early as 4pm some Fridays. That's a normal, sensible schedule for running a clinic, but it also means a real window each week where a patient can find you online, want to book, and get nothing back until you're open again.
By then, they've often already called the next name on the list. It's not about being open more, it's about making sure someone's still there to answer, even when your team isn't.
Six-month cleaning reminders are one of the most reliable ways to keep chairs full, but they're also one of the most repetitive jobs in the building: someone on your team manually working down a list, calling, leaving voicemails, calling again.
It's necessary work, and it's also exactly the kind of task that quietly eats hours that could go toward the patients already in the building.
These are our best guesses from the outside looking in. You'll tell us how close we got.
We didn't want to just tell you this, so we checked. We asked AI tools like ChatGPT and Google's AI Overviews who to book with, the same way a customer would.
AI already trusts you for the neighbourhood. It just needs more of your own detailed content to trust you for the bigger, more competitive questions too. That 4.9★ from 111 reviews is a real asset, it's just mostly banked on Google Maps so far. This is a winnable gap, not a rebuild.
There's a compounding upside here too. A lead who found you through an AI answer instead of a map pin has usually already asked the follow-up questions, insurance, pricing, whether you actually treat their specific issue, before they ever pick up the phone. Those leads convert at a higher rate and cost your front desk a lot less time chasing people who were never going to book anyway.
Making your business the answer when someone asks AI who to book with, and the specific details that turn that answer into a warmer lead.
Forms, funnels, and follow-up that turn interest, whether it comes from GEO, ads, or referrals, into leads actually sitting in your pipeline.
Custom, branded tools your team actually uses. Built around your workflow, usually live within a week.
Autonomous help that runs your most repetitive work around the clock. No one has to trigger it.
Nothing formal, no long onboarding, and no dumping everything on you at once. Just three easy steps, starting with whatever matters most first.
We grab 20-30 minutes, get to know your business, and show you exactly what we'd build, before you spend a dollar.
Designed, built, and set up on your systems. Most tools are live within a week.
Monthly updates, plain-language reporting, and a direct line to us. No black box, ever.
Closed Sundays, Mondays, and gone by 4pm some Fridays. When someone calls or texts outside your hours, this assistant answers right away and books them straight into your schedule, so a patient in pain never calls the next name on the list.
Automatically texts patients due for their six-month cleaning, handles the back-and-forth of finding a time, and books it, only looping in your team when a real judgment call is needed.
Knows your services, your CDCP policy, your hours and your team. Answers the questions your front desk answers all day, even at 9pm on a Sunday.
Pairs directly with the booking assistant. The moment a cancellation opens a gap, it texts patients booked further out and offers them the earlier spot, automatically.
Texts a quick review link to happy patients right after a good visit, the moment they're most likely to say yes. Keeps compounding the 4.9 stars you've already earned.
We told you upfront we're a marketing agency that builds and runs its own AI, not the other way around. Here's what that actually gets you.
Custom tools handle the repetitive work so your team can focus on customers.
From discovery meeting to fully operating, most projects launch fast.
Agents monitor, decide, and act around the clock.
Content, campaigns, and creative from people who do this for a living, kept running and optimized by AI that never sleeps.
Get into the answers AI generates, not just page one of a search.
A direct line to the people doing the work, plain-language reporting.
Everything in this deck is our outside read, built from your website, your reviews, and a good conversation with your team. You know your customers, your slow days, and how your business actually runs far better than we ever could.
Think of this as a starting point, not the full menu. Once we actually talk through your specific pain points, where leads go cold, what marketing has and hasn't worked, what you wish you could automate, the options open up well past what fit on these pages: Meta and Google ad campaigns, lead capture systems that feed straight into a CRM, custom dashboards, internal software built around exactly how you run things. Every page here can be swapped, dropped, or added to, once we sit down together.
20-30 minutes, on your schedule. We'll map out exactly what this could look like for you, no pressure to decide anything on the call.
Book a meeting →